Author archive for Sandra O’Loughlin
Where Are They Now: Andrea Spiegel
February/March 2006 JetBlue Back then: In early 2006 Andrea Spiegel vp-marketing was coming off a year filled with hundreds of events for the quirky friendly airline so many that she planned to tighten her seatbelt around fewer events and better activation for the same budget. Her flight plan: to find the common thread among programs...Where Are They Now: Jim Farley
May 2006 ToyotaWhere Are They Now: Elaina Mango
June/July 2006 VerizonWhere Are They Now: Julie Alonso
October 2006 Gap Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty...