Author archive for Sandra O’Loughlin
Marketing to Students
Marketers spend billions of dollars each year marketing to kids—on TV in school even on TV in school—touting toys soft drinks cell phones credit cards you name it. After all who doesn’t want to reach this influential market?
Sensory Branding at Events
“See me. Feel me. Touch me. Heal me.” These words sung by The Who at Woodstock in 1969 and later in the rock opera “Tommy” are becoming the mantra of event marketers looking to engage consumers with sensory experiences. Events have traditionally tapped into our sense of sight hearing and taste with arresting visuals catchy...
Luxury Events Engage the Affluent
The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars sending holiday sales of high-end goods tumbling 27.6 percent in December compared to 2007 according to a report by MasterCard...
Branded Acts of Kindness
THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being nice they can actually come out smelling pretty darn good. Whether that entails a free breakfast or a cab ride free resume printing or a PC tune-up marketers are betting that a little kindness can go a long way with...