Author archive for Sandra O’Loughlin
High fashion’s big night out with Vogue
September is a month typically associated with Fashion Week and fall fashion magazines. This year however it also included Fashion’s Night Out an event held on Sept. 10 from 5 to 11 p.m. designed to boost the ailing fashion and design industries. More than 700 retailers across New York’s five boroughs from massive department stores...
Reducing Impact of Cancelled Event
If there’s one word no one in event marketing wants to hear it’s “cancellation.” Yet with today’s struggling economy some marketers are faced with the reality of having to pull at least one already-booked event from the portfolio. If you’ve gotta do it here are some tips to help you avoid—or at least minimize—costly cancellation...
Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to house the 16 000 store associates and shareholders descending on its headquarters in Bentonville AR for three days in June. And there was no shortage of headliners willing to come to town to entertain them. Indeed Walmart’s dilemma was how...
Budget Cuts Didn’t Stop Chase
Managing a trade show exhibit with 70 percent less than last year’s budget is become a reality for some marketers. At a time when cfos are slashing marketing dollars like the tails off shrimp on a sizzling Hibachi grill one exhibitor—Chase—not only worked with the slashed budget; it achieved a two-to-one return on its trade...