Author archive for Sandra O’Loughlin
Meals on Wheels: Uber Whips Up a Mobile Dining Experience to Launch its New Credit Card
Uber earlier this month took to New York City streets to celebrate the launch of its Uber Visa card. But instead of utilizing one of its sedans, the app-based ride-sharing service revved up a double-decker bus that it converted into an elevated mobile dining experience for a small group of Uber “power users” and social...
Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential
Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina Place Mall. The drone, in the form of a large Ally-branded purple balloon with a basket on that bottom bearing the...
Photo Tour: JetBlue Brings the Mint Experience to the Green for its Annual Charity Event
JetBlue, in its ninth year as title sponsor of the JetBlue Swing For Good Golf Classic fundraiser, freshened up its annual golf outing with a cool, minty flavor. The airline, which offers travelers a premium Mint travel option with lie-flat seats and artisanal dining choices, brought those Mint and other airport-inspired touches to the event,...
LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home
Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in an experience that immerses attendees in the sounds, color and picture quality of its razor-thin LGW7 OLED TVs. The activation, dubbed Cinema House, launched Oct. 12 in New York City’s Madison Square Garden, the first stop in a two-month tour...