Author archive for Sandra O’Loughlin
BFGoodrich Gets Traction with Driver Enough Challenge
BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to the test in the Driver Enough Challenge, a two-day competition in May at Willow Springs International Raceway in Rosamond, CA. The challenge tested participants’ driving skills in on- and off-road courses as part of the tire manufacturer’s latest ad campaign...
Harley-Davidson Takes Project LiveWire Global
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles and is headed to Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue through the fall and includes 13 stops in Canada and...
How Women in Event Marketing Stay Cool and Confident
Women in event marketing are a pretty confident lot, however, even the most self-assured can occasionally feel a twinge of panic before speaking at a conference or addressing the executive board. Following are six shareworthy tips from Event Marketer’s 2015 Class of Women in Event Marketing. (You can read our special report in the August...
Q&A: My Black is Beautiful at Essence Festival
Event Marketer was in New Orleans where the weather was hot but the sponsor activations were totally cool at Essence Festival, a celebration of African-American culture that took place July 2-5. The Essence magazine extravaganza drew 500,000 men and women to the Big Easy for fun and frolic, music and dancing, but there was a...