Author archive for Sandra O’Loughlin
This Air France Event Took a Surprising Turn
Air France on Oct. 24 whisked four lucky people from New York to Paris as part of its Air France Instant Takeoff event held that afternoon in New York City’s Flatiron Plaza—and in a surprise, unplanned move, “married” a third couple on the spot. The promotion was part of a strategy to raise awareness among...
8 Tips for Ensuring Your Event is Safe
Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having...
Chobani Turns to Events to Stir Up the Yogurt Wars
Chobani, the top-selling Greek yogurt brand in the U.S., is no stranger to event marketing. As Peter McGuinness, chief marketing and brand officer, at Chobani says, “We’re a very grassroots brand, we always have been, and we’re very active socially. Part of Chobani’s brand DNA is to be exciting, have fun, be surprising, delighting and...
Augmented Reality App Drives Tune-In To ‘Modern Family’
To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in New York City and Los Angeles created a Halloween-inspired event that incorporated augmented reality into the experience. The family-friendly activation, called Fall for All, took place in New York City’s Union Square (Oct. 19) and Los Angeles’ The Grove (Oct....