Author archive for Sandra O’Loughlin
Skinnygirl Spices Up Retail With Banana Republic
Shoppers at 15 Banana Republic’s Girls Night Out events on Aug. 21 got to try on a little more than the latest fashions. They also tasted two of the newest varietals—a chardonnay and a cabernet sauvignon—from Skinnygirl Cocktails as part of a collaboration between the low-calorie line of wine and cocktails and the retailer. Skinnygirl...
Amex Unveils US Open Activation Facelift
American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even...
How Nespresso Is Invading Coffee Hour
To drive awareness of its new VertuoLine single-serve machines, the first in its line-up to brew traditional American-style coffee as well as its original espresso, and give consumers a taste of its premium coffees, Nespresso in February activated the 108 Day Invasion tour. Over the course of 108 days, the brand traveled to 21 locations...
Inside Harley-Davidson’s Prototype Feedback Tour
Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer...