Author archive for Sandra O’Loughlin
Three Tips For Event Marketing To Women
Brands looking to activate events that appeal to women may want to take a page from Good Housekeeping and Country Living, two Hearst magazine titles with proprietary events that keep female attendees coming back year after year. Good Housekeeping’s Spring Fling and the Country Living Fair provide a platform for advertisers to engage with consumers;...
People Brings Great Ideas Cook-Off To ‘Today’ Show
People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s assets, including in-book, on-air, digital, social and consumer activations to promote Great Ideas, one of its most successful features, and support its advertisers....
A Sneak Preview Of Our 2014 Women In Events Special Report
Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate. Women at last have earned their seat at the table...
Flying High With Alaska Airlines And Russell Wilson
More than 1,200 VIP customers on June 6 attended this Alaska Airlines event. Here’s a peek inside.