Author archive for Sandra O’Loughlin
Social Media Lessons From Sperry Top-Sider
The results are in, along with some valuable social media lessons, from Sperry Top-Sider’s second Vacationland College Tour. The tour, which ran from March 27 to April 8, made day-long stops at four southeastern colleges, bringing with it a Social Bar, The Barnacle social- and prize-hub, contests, meet-and-greets, a photo booth, prize wheel and lawn...
Tech Strategy: American Express Swings Into RFID
American Express took its Championship Experience at this year’s US Open in Pinehurst, NC, into the digital age with the MyOpen Pass RFID Experience, its first foray into incorporating RFID technology into its activations. American Express is looking to expand RFID into other events, including its US Open Tennis, and perhaps music, activations. Incorporating RFID...
American Express Woos Golfers At The U.S. Open
American Express’s activations at this year’s U.S. Open in Pinehurst, N.C., offered attendees new customized experiences built on the brand’s service platform. Following are three standouts among the offerings at its American Express Championship Experience: 1. Professional-grade swing analysis American Express has offered swing analysis in the past, but the TrackMan system at this year’s...
American Express And Uber Throw A Garage Party
American Express and Uber on June 10 celebrated their new partnership with a launch event that transformed three stories of New York City’s Hudson Mercantile building into a garage-inspired space for the evening. The affair paralleled the three levels to the partnership, which was announced the day before the event and gives American Express card...