Author archive for Sandra O’Loughlin
Progressive’s No-Hard-Sell Tour Approach
Fair, festival and enthusiast events have long been fertile territory for event marketers hoping to gather consumer data. So when one of the industry’s biggest title sponsors (of platforms ranging from Cleveland’s baseball stadium to a series of International Motorcycle Shows) decides to leave lead gen off the strategic blueprint, we had to find out...
McDonald’s Brews McCafe Surprises
McDonald’s on March 31 kicked off a two-week national free McCafe coffee campaign with a live musical performance by pop duo Karmin. The two vocalists performed “Brokenhearted” and other hits atop a fully branded double-decker bus that pulled up to a Midtown Manhattan stop and caught the unsuspecting crowd by surprise. As the performance began,...
How to Leverage the Guinness World Records
Miley Cyrus twerking onstage at the 2013 VMAs had nothing over FUSE, the cable network that last September had 350 people twerking simultaneously in New York City’s Herald Square to promote the launch of Big Freedia’s “Queen of Bounce” TV show. The event achieved 88 broadcast hits and made three New York dailies, including the...
FX Warms Up ‘Fargo’ Fans with a Crocheted Bus
Yes. You read that right—a crocheted bus. To create awareness for the network premiere of its original series “Fargo,” which is based on the Academy Award-winning feature film and debuted on the network on April 15, FX wrapped a classic double-decker bus in handcrafted crochet work and sent it out through New York City streets...