Author archive for Sandra O’Loughlin
Why Metrics Matter at Chrysler Group
Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group. “We’ve really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle,” he says. But just...
Progressive Revs Up Art Connection
Progressive Insurance, title sponsor of the Progressive International Motorcycle Shows, where the latest street bikes, dirt bikes, sport bikes, cruisers and more are unveiled, this year added live music from the School of Rock and other new experiences to its 12-city tour. The music, along with lessons from pinstripe fabricator artists on how to paint...
Sneak Peek: Verizon’s Retail Experience
Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We’ll take you inside the brand’s reimagined store design strategy in our February/March issue. For now, here’s a sneak peek.
Ideas and Insights from ‘Contagious’
“Broken” by Jake Bugg played as I entered The TimesCenter auditorium early on Dec. 11 for the Most Contagious conference, an annual one-day event focused on creativity and innovation. The haunting melody was part of a musical mix that helped set the stage for an event that was thought-provoking, eye-opening, disruptive. But definitely not broken....