Author archive for Sandra O’Loughlin
ION Wraps the Press in Holiday Spirit
ION Television from Dec. 2 to 6 delivered holiday cheer and sweet treats to New York City media agencies, wrapping conference rooms with festive decorations and playing seasonal music and the network’s holiday films. The visits were the third component in a three-pronged effort to thank the agencies and build awareness for its holiday movie...
Hopping Santas Share Christmas Peeps Varieties
A gaggle of 20 Santas hopped and shimmied their way across New York City on Dec. 5 as part of a strategy to let consumers know that Peeps, the yummy, yellow marshmallow candy chicks most often associated with Easter, are available in Christmas varieties. The Santa Hop was part of an integrated marketing campaign to...
New Yorkers Get ‘Marooned’ On Malibu Island
Malibu Rum on Nov. 16 awarded 1,000 fans a private concert by Maroon 5 that took place at New York City’s Roseland Ballroom. Guests sampled Malibu cocktails, received branded premiums, took snapshots at a branded GIF booth and listened to dj Tommy Virtue before Maroon 5 took the stage. The New Yorkers won tickets to...
Pop-Ups Reveal Kipling’s Whimsical Side
Kipling, the handbag and accessories collection that takes its name and inspiration from author Rudyard Kipling and his “Jungle Book” monkey character, on November 12 launched a three-day pop-up store in New York City to drive awareness of its new monogrammed products and the whimsical spirit behind the brand. Additional December activations will take place...