Author archive for Sandra O’Loughlin
Lord & Taylor Brings Big Apple Flair to Boca
In a bid to connect with New York transplants living in South Florida and to celebrate the grand opening of its new location in Boca Raton’s Mizner Park, the retailer Lord & Taylor brought a taste of New York City to mall patrons there. An authentic Nuts4Nuts cart and a pretzel cart that served attendees...
SpringHill Suites Sweetens Airport Checkpoints
To raise brand awareness and create positive stress-reducing moments that are key to its brand positioning, SpringHill Suites by Marriott in October went where few brands have ventured before—the airport security checkpoint at Dallas Fort Worth and Charlotte Douglas International airports. Working with the airports, SpringHill Suites transformed the security checkpoints into stylish comfort zones...
The Best Brand Activations At Baltimore’s Artscape
The 90 degree heat didn’t deter the crowds at Artscape, one of Baltimore’s coolest outdoor events. More than 300,000 people strolled through Bolton Hill, home of the Maryland Institute College of Art and the beautiful Corpus Christi Church, for the city’s 32nd rendition of this lively arts celebration billed as America’s largest free arts festival...
Behind the Wheel of AT&T’s Driving Simulators
The driving simulator that fans experience before Dallas Cowboy home games this season as part of AT&T’s Every Drive Matters and It Can Wait campaigns is just one of a fleet of simulators that the telecommunications company deploys in its efforts to deter youth from texting and driving.