Author archive for Sandra O’Loughlin
Nestlé Targets Hispanics with World Record Challenge
With the season for hot chocolate drinks heating up in the fourth quarter, Nestlé is tapping into one of the most cherished holidays celebrated by Latinas—Day of the Dead (Dia de los Muertos, in Spanish)—to promote its Abuelita cocoa and Nescafe Café de Olla brands and connect with the rapidly growing Hispanic demographic. We’ll take...
Nespresso Brews Tasting Experience for New Yorkers
Nespresso, the high-end Swiss single-cup coffee machine brand, for two weeks this fall activated experiences at two New York City landmarks to connect consumers with its premium Grand Cru coffees and celebrate the 10th anniversary of its sustainability program. The activations, which included a photographic exhibit at Rockefeller Center and a pop-up boutique in Vanderbilt...
Sperry-Topsider’s Five Tips for Making Feel-Good Connections
When Sperry-Topsider headed to six West Coast university campuses this past spring with the Vacationland College Tour, the primary objective wasn’t to sell its boat shoes to the college crowd. It was to make a feel-good connection with the students. And given the mindset of college kids today, that was no doubt the bigger challenge...
EM Editor Plays Merrell Brand Ambassador for a Day
Okay, I may not have had the most glamorous “embedded” job this summer. Manning the welcome desk as a brand ambassador at one of Merrell’s Down and Dirty Obstacle Races doesn’t quite rank up there with going undercover at Burning Man (Hi, Ken!) or hanging with the happy people in P-Town (Right, Rachel?), but it...