Author archive for Sandra O’Loughlin
Behind the Scenes with the ‘Live from AC’ Roadshow
On a mission to prove that there is more to do in Atlantic City than spend the day at the craps tables, the “Live from AC” Roadshow brought the seaside resort to life through six interactive environments that showcase its hotels, nightlife and restaurants as well as its boardwalk casinos.
PNC Bank Tests All Digital Pop-Up Concept
PNC Bank is testing a pop-up branch in Atlanta’s busy Atlantic Station that is open seven days a week through mid-November. The all-digital temporary branch, which launched Aug. 1, is the latest step in a strategy to raise brand awareness and bring the bank to consumers.
Shape Whips Up an Engaging Awards Breakfast
Shape Magazine’s 10th Annual Beauty Awards breakfast this year put an interactive spin on the traditional b-to-b awards program. Beauty awards programs, which shine a spotlight on top beauty brands that are featured in the magazines pages and typically involve an awards ceremony and speeches, are a staple among women’s magazine publishers.
American Express Activates Digital Experiences at US Open
The US Open American Express Fan Experience this year features two new activations, an interactive sensory experience called the Art & Sound of Tennis and US Open TrendCast from American Express, a social-based fan activity that digitally extends the excitement surrounding the tournament. American Express, a 20-year U.S.