Author archive for Sandra O’Loughlin
Sperry Sails onto West Coast Campuses
To make new connections with the college crowd, Sperry Top-Sider in April brought its signature boat shoes to West Coast college campuses with its Vacationland College Tour.
Kohler Takes Test Lab on the Road with ‘Trust the Flush’ Tour
In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation, Kohler in March launched the “Trust the Flush” mobile tour, a custom motor coach that houses a replica of its toilet test lab at company headquarters in Wisconsin. “We can hit double or triple the number of people...
NCM Woos Upfront Buyers with ‘The Bigger Picture’
With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on May 15 held an upfront presentation dubbed “The Bigger Picture” for more than 700 media buyers and planners, brand managers and promotion agencies during New York City’s Upfront Week. NCM is an advertising network of more than 19,000 screens in...
L’Oreal’s Traveling Studio Offers Hair Analysis
L’Oreal Paris is traveling the country with a mobile luxury hair salon to raise awareness for its new Advanced Haircare line of products. Attendees receive hair washes with L’Oreal products, samples and personalized consultations with stylists trained in hair analysis.