Author archive for Sandra O’Loughlin
GMC Heads to Home & Garden and Boat Shows
GMC is back on tour promoting its vehicles and its Home Life experiential marketing platform at Home & Garden and Boat shows around the country. Its first stop this year was the Atlanta Boat Show, which took place in mid-January. Next up is Cleveland at the Great Big Home and Garden Show on Feb. 2....
Walgreens Brings Fresh Foods to the Super Bowl
Walgreens will take its Up Market: Fresh mobile tour to Super Bowl Boulevard, the four-day experience leading up to the big game on Feb. 3 in New Orleans, where it will engage football fans with interactive games and a taste of its new fresh-made juices, smoothies, low-fat frozen yogurt and coffees. The stop is the...
Banana Parade Promotes Jamba Juice Kids’ Meals
To generate awareness and excitement for its new Jamba Kids Meals, the Jamba Juice smoothie chain on Jan. 4 marched 70 “bananas” through the streets of New York City. Jamba’s colorful Banana Man brand personifier led the procession followed by Strawberry Girl and other fruit troupers.
Stonyfield Digs in for a Deeper Connection
Many mobile tours are kind of like speed daters. They try to make the most impressions on the most people in the quickest amount of time, then move on. Stonyfield’s Know Your Food mobile tour, however, this summer took a different approach. Its strategy involved fewer markets but sticking around for two or three weeks...