Author archive for Sandra O’Loughlin
How to Reach The (Millennial) Young at Heart
To mingle with millennials, you have to go where they are, which most likely is on campus, at a concert or at the beach. Take a look at some programs that highlight the best ways to connect with this dynamic demo in ways that are meaningful, relevant and fun. Levi’s Heads to Campus
Symantec Infects Its Marketing Mix To Bring Norton To Life
If there’s one thing the Norton by Symantec brand wants consumers to understand, it’s that they’re vulnerable. Very vulnerable. They may not think they are, but anyone with a computer, mobile device or tablet is a potential target for scammers, phishers and cybercriminals who lurk all across the internet stealing identities, credit card numbers… any...
Staples Products Joins Team USA
Staples Promotional Products, the business division of Staples, the office retailer, partnered with the USOC in a June 13 ribbon-cutting ceremony for the newest Team USA shop, which is located at the Olympic training center in Chula Vista, CA. Staples, a 20-year partner of the USOC, will manage that shop as well as a second...
Zippo Rocks Out With Music Tours
Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online marketing with retail sales—all of which are totally relevant to its target audience of males ages 18 to 35. And it does so in the cluttered environment of a music concert where attendees’ attention span is, shall we say, probably...