Author archive for Sandra O’Loughlin
Sundance Channel Stunt Promotes Push Girls
To raise awareness and create buzz, Sundance Channel on May 31 produced three pop-up performances throughout Manhattan to celebrate the launch of Push Girls, a new series that premiered on June 4. Push Girls is a docu-series that features four women who live in Los Angeles who by way of illness or accident are paralyzed...
Call of Duty: XP Breaks Every Record In The Book
Indeed, it was the year’s greatest case study. An amalgam of every hot trend, activated by every new event marketing strategy—all with the power to drive $1 billion in sales (and that’s just for starters).
NHL Network Scores with ‘Raise the Cup’ Promo
To raise awareness and capture fan data for future marketing efforts, NHL Network is activating an augmented reality-based brand activation campaign through the playoff season. The guerrilla promotion, dubbed “Raise the Cup,” lets hockey fans have their photo taken as they hold, or at least appear to hold, the sport’s beloved Stanley Cup overhead. The...
Brands Set Sail For Volvo Ocean Race
The Volvo Ocean Race is all about the speed and spectacle of sailing on the wide-open seas. PUMA, which is sponsoring a yacht called Mar Mostro (it means “monster of the sea” in Italian), brings that excitement on shore with its bright red retail store and roof-top lounge in the race village, a hub of...