Author archive for Sandra O’Loughlin
EMS 2012: Walmart Shares Evolving Strategies
<!-- /* Font Definitions */ @font-face {font-family:"ＭＳ 明朝"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1791491579 18 0 131231 0;} @font-face {font-family:"ＭＳ 明朝"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:-536870145 1791491579 18 0 131231 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable;
EMS 2012: Nightlife With A Twist
Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award at the 10th annual Event Marketing Summit’s awards gala on April 30 for its Nightlife Exchange Project, wowed the crowd earlier in the day as the opening keynote speaker at the Sheraton Hotel and Towers in Chicago (sponsored by Fish...
Broadway Nails Sets Out To ‘imPRESS’
Broadway Nails is activating the second phase of a two-pronged tour on the streets and in malls with an expanded sampling campaign to promote its imPRESS press-on manicure sets among young women ages 15 to 25. Broadway Nails, a subsidiary of Long Island-based Kiss Nails, sells the product in chain drug stores and discount retailers,...
How to Stand Out on the Show Floor
It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade show floor. And when they’re exhibiting at a major show like ConExpo-Con/Agg, where more than 2,000 suppliers to the construction industry strut their stuff at the Las Vegas Convention Center once every three years in March, the challenge is even...