Author archive for Sandra O’Loughlin
Quill.com Launches Dunder Mifflin Paper Tour
To generate media coverage and social media buzz around its new line of Dunder Mifflin paper, Quill.com from Dec. 13 to 15 distributed free reams of the paper via food trucks in Chicago, New York City and Los Angeles. A Twitter feed, @DMPaperTruck, informed consumers of the giveaway locations.
SoBe Heads to Campus with Study Break Tour
In an effort to deepen its connections with college students, SoBe on December 2 rolled out a two-week sampling program to 42 campuses via three separate tours that hit the Midwest, West and southeastern U.S. The SoBe Study Break Tour, which was housed in three converted food trucks, brought sampling events and challenges, both officially...
ION Candy Truck Delivers Sweet Message to Ad Agencies
An ION television-branded mobile candy truck from Dec. 12 to 15 brought holiday cheer to advertising agencies along New York City’s Madison Avenue. The 24-foot-long truck, filled with an assortment of peppermint bark, toffee, candy canes and other goodies visited three to four agencies each day, for a total of 13 stops.
Google Endures Trial by Fire for Chromebook
Food marketers have always known that the best way to get consumers to buy their products is to give them a taste of their goods. Now, marketers in other categories are giving consumers a taste of their products, too, by putting them in their hands to see how they work and what they feel like....