Author archive for Sandra O’Loughlin
Boeing is Incredible Again with 747-8 Reveal
You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for...
Phillips Goes Beyond the Booth
Yes, budgets are ticking back and trade show attendance is up. But we’re hardly where we need to be.
Sports Illustrated Upgrades Publishing
The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use healthy doses of face-to-face strategies to reinvent their own business model.
Retail Brands Dress Windows with Experience
Department store holiday windows have traditionally regaled kids of all ages who ooh and aah at their Santa scenes and gift displays. Last year, however, at the Neiman Marcus flagship store in Dallas, not only could they ogle the windows, for the second holiday season in a row, they could actually participate in the story...