Author archive for Sandra O’Loughlin

October 21, 2010

Farmers Markets are Ripe with Possibility

Farmers Markets are the place to be in the summertime—and in the spring and fall as well. Nothing quite compares to the aromas, colors, tastes and textures of fruits and veggies straight from the farm, a fact that is not lost on its patrons—foodies and would-be chefs who tend to be well-heeled as well as...

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October 14, 2010

LEGO Goes Beyond the Brick

Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a shopping trip with his mom at Columbia Mall, in Columbia, MD, where the LEGO World Show was on exhibit. “I remember distinctly in the center court of the mall seeing the Mark Twain house, a red Victorian made completely out...

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September 3, 2010

Brands Rock Summer Concerts

Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas to rock with their favorite bands. And this year, as they piled into stadium parking lots and plied their way through the concourse crowds, they found all kinds of engaging experiences. Some, thanks to OfficeMax, got to create signs to...

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August 31, 2010

Hot Wheels

When Ford’s zippy Fiesta hits American streets this year, to the casual observer it will look like a fun, affordable ride. With a sticker price of less than $15,000, some models come with a message center and trip computer on the dashboard, a floor console with a USB port and other amenities designed to appeal...

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August 31, 2010

Hyundai, WEtv and Salesforce.com Earn A+

When it comes to launching event programs in a market still stinging from the effects of the recession, some brand marketers feel more comfortable taking calculated risks than trying new ideas. That’s why more and more brands are testing the value of their event strategies in small doses before rolling them out to the masses....

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