Author archive for Sandra O’Loughlin

July 23, 2010

Dove and Tabasco offer a taste of the good life

Smart women have known for years that the way to a man’s heart is through his stomach. Now it seems that marketers have awakened to that knowledge, too, and are incorporating sweet indulgences like wine, chocolate, gourmet dishes and even helpful tips into events that offer attendees a respite from their busy lives.

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July 19, 2010

Salesforce.com’s Cloudforce Tour keeps the momentum going

So you just held your company's biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for the past eight years has brought the excitement...

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July 6, 2010

Digital Staffing with Mountain Dew, Samsung

Like everything else (or so it seems) in event marketing, brand ambassadors are going digital. Now, it’s no longer enough that these brand reps be outgoing, articulate, approachable, nice-looking and match a target demo. Today’s brand ambassadors are all that, plus they are tapped into a network of online friends and fans that they are...

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June 9, 2010

Office Max and Mutual of Omaha Go Viral with Targeted Videos

Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science guys drop Mentos mints into two-liter bottles of Diet Coke? The video depicting the resulting geysers spewing across their backyard has been viewed no less than 10 million times on YouTube and became a cultural phenomenon as it spread digitally...

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May 20, 2010

How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack

Music. It’s the universal language. What better way to connect with audiences than by playing tunes that energize, motivate or set a mood. And now, thanks to iTunes playlists, brand marketers can capitalize on the music they play at events and conferences to extend the life of the experience and sometimes even do a little...

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