Author archive for Sonia Andresson-Nolasco
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at how some marketers have created multiplatform campaigns that sell their product while making a genuine connection between brand and artist.
Brands Target Spring Breakers
With so many schools spread across the country getting your brand in front of college students can be a challenge. For many there’s no better place to make marketing magic than on the beer can-lined shores of exotic destinations such as Fort Lauderdale FL and South Padre Island TX.
Social Networking Adds Value to Events
When picking and choosing professional events to attend people want to get the most bang for their buck especially since with b-to-b events it’s usually the company’s buck and those aren’t exactly flowing freely nowadays. One way to stir up interest in your event is to give attendees an online sneak peek of what they...
Going from Video to Viral
WITH VIRAL MARKETING top of mind cool green-screen programs can create the buzz brands are looking for online. One way a brand can get consumers excited about engaging with its green-screen activation is by creating video opportunities worthy of a YouTube click. EM takes a look at video green screens and how they’re upping interactivity...