Author archive for Sonia Andresson-Nolasco
Saturn Rolls On a Solar-Powered Tour
In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.
Going off the beaten path to save money
In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes and local cafés where they can throw their events and skip the expense associated with custom-built environments. An added bonus with these unconventional spaces is that the target demo often comes with the package.
Using Web Portals Pre-event
Tapping into online communities before a live event allows a brand to learn a great deal about its target audiences’ behaviors and preferences. The insights can lead to more meaningful and relevant live experiences.
Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program
Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program for 18 years. The ongoing program has become more and more interactive with an increasing presence at schools nationwide. It currently produces annual plays at schools brings in high-profile celebrities and stations mobile dental vans at schools and other locations...