Author archive for Sonia Andresson-Nolasco
EMS 2012: SAP’s Soothsayer
The second day of the Event Marketing Summit (May 1) opened up with a keynote by Scott Schenker, vp-global events at SAP, who spoke not only as a marketer but also a visionary forecasting the future of the event marketing industry (sponsored by ewi Worldwide). With the WikiLeaks releases still fresh on folks’ minds, Schenker...
DuraZone Tour Offers Family-Friendly Activities
To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer Advanced is visiting home improvement stores and family-friendly events in 10 markets through June 17 with the DuraZone Own Your Zone tour. The tour kicked off April 13 at the Maricopa County Fair in Phoenix, AZ, where it engaged consumers...
Inside Out: Kia Motors in Detroit
BRAND: KIA AGENCY: EWI Worldwide CAMPAIGN: Close Encounters of the KIA Kind
NBC Sports Builds Trophy Fountain
To promote its coverage of the NHL’s Stanley Cup Playoffs, which kicked off on April 11, NBC Sports built a giant replica of hockey’s prestigious Stanley Cup and placed it in the middle of Times Square for three days (April 11-13) where it functioned as a working water fountain.