Best mall event program Archives - Page 5 of 5 - Event Marketer
Coke Gets Aussie Consumers to Share the Love
Australians are known for their friendliness and, apparently, for calling one another by their first names. Coca-Cola capitalized on those insights for a summertime mall program Down Under. The brand added 150 popular Australian names to its packaging and then invited consumers to “Share a Coke” with Matt, Sarah or Jess. Then, in 18 Westfield...