Best mobile marketing program Archives - Page 7 of 12 - Event Marketer
Macanudo Takes Rolling Cigar Lounge to Top Retailers
In an effort to boost retail sales and reinforce its premium positioning, Macanudo took the American Passion Tour—a 45-foot cigar lounge on wheels—to top retail accounts. The rig’s interior was modeled after Manhattan’s ritzy Club Macanudo. The cigar maker let retailers host the mobile lounge at their stores in exchange for purchasing promotional packs of...
Alltel Hits Campgrounds to Reach NASCAR Fans
Alltel wanted to turn NASCAR fans into new customers, so the brand deployed its four-in-one Fan Bash tour at seven Nextel Cup races in 2004. The tour hit premium campgrounds near NASCAR racetracks for three days each between February and November. At the brand’s 200-foot-by-200-foot site, fans filled out a lead-gen card to get into...
Camp eBay Features Online Marketplace Education
In its first major event platform, eBay pulled a summer promotion down from cyberspace and scored a direct hit on the ground. It began with a Camp eBay sweeps developed to generate new users by rewarding members with online camp “badges” they could decode for a chance to win prizes. “[That] was a great idea...
ABB Packs a Mobile Trailer with Working Robots
Robotics manufacturer ABB sought to go where no robotics manufacturer had gone before—directly to its customer using a mobile platform. This was no small feat given that even a small robot weighs almost 1,700 pounds and has a working radius of more than seven feet. The approach was intended to greatly increase the customer dialogue with...