Best pop-up store Archives - Event Marketer
Nesquik pop up shop attendees sip up the nostalgia while celebrating Nestlé’s 70th bday
For many adults, Nestlé’s Nesquik brand brings backs fond memories of the good ol’ days. Ahead of its 70th anniversary, Nestlé wanted to tap into that sense of nostalgia while giving the next generation a taste of its products and personality. To make it happen, Nestlé threw itself an epic birthday party in Santa Monica...
Facebook works with ‘The Market @ Macy’s’ to get 140 small business’s real life ‘likes’
Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s...
Mercedes outs their mantra “The Best or Nothing” to the test all over the US with their pop up shops
The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail...
Target Pop-up Unleashes Consumers’ Inner Child
Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....