Brand: Claritin

  • Flash Mob and Skywriting Take Claritin to New Heights

    A skywriting stunt took Claritin to new heights far above the Toronto skyline. Having planes type out Claritin’s tagline, “Live Claritin Clear Today,” was a chance for the allergy medicine to do something fun and exciting—not always easy for an OTC brand—and it brought Claritin’s brand essence to life. The stunt generated traditional p.r. and […]