October 13, 2015
A skywriting stunt took Claritin to new heights far above the Toronto skyline. Having planes type out Claritin’s tagline, “Live Claritin Clear Today,” was a chance for the allergy medicine to do something fun and exciting—not always easy for an OTC brand—and it brought Claritin’s brand essence to life. The stunt generated traditional p.r. and...
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