Coca-Cola Archives - Page 3 of 5 - Event Marketer
Coca-Cola’s Drinkable Billboard Samples to the Masses
There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated by the 10-foot-high bottle and 4,500-foot-long straw filled with the caramel-colored liquid. The billboard, which debuted at the 2015 NCAA Final Four...
Coke Immerses Fans in the World of ‘Harry Potter’
With J.K. Rowling looking over everybody’s shoulders, the activation of Coke’s global Harry Potter and the Sorcerer’s Stone under-the-cap sweeps had to be authentic to the movie, the storyline and the brand. And to make the pressure even greater, the campaign promised winners from 21 countries the “experience of a lifetime” at a Coca-Cola Castle...
Coke Leverages Baseball to Connect with Latinos
To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the many retailers surrounding the market. Events were created and executed at Dodger Stadium and retail stores. Dodger Pavilion nights targeting Latino families featured...
Coca-Cola Targets Hispanic Youth with Soccer Tourneys
The Copa Coca-Cola program debuted in Mexico in 1998 as a youth soccer tournament for teens living in 150 small towns. Popularity surged, and the program was expanded to other countries. The U.S. Copa program began in 2000 with a test in Texas. In 2001, the tournament took shape in New York and Chicago before...