Netflix Archives - Event Marketer
Netflix Films Seven Influencers as They Complete Social Media-Driven Tasks
To promote its little-known original series in the Philippines, Netflix levered the knowledge that the country has among the heaviest per capita use of social media. Aiming squarely at potential viewers in the 18-to-35 demo, the brand developed a platform that married live events, influencer networks and Instagram activations. The show itself presented a few...
Netflix Event Lets TV Fans Mourn Deceased Characters
When a character is lost on a favorite TV show, it’s a sad day for most of us. So why not acknowledge and honor them after they’ve passed? That was the thinking behind Netflix’s event at Hollywood Forever Cemetery, which saw 40,000 people congregate during Dia De Los Muertos, a sacred Mexican holiday that honors...
Netflix Executes a Takeover of 200 Coffee Shops
When Netflix announced the “Gilmore Girls: A Year in the Life” reboot nearly 10 years after the original “Gilmore Girls” series had concluded, super fans were chomping at the bit. To amplify that energy for the premiere, Netflix decided to recreate “Luke’s Diner,” the fictional hangout in the series, and then scale the pop-up strategy...
Netflix Engages ‘OITNB’ Fans With Pride Parade Floats
Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members “virtually” on the float via Facebook Live and Skype and fans from around the world live-streamed images onto the...