January 7, 2021
With a new product to promote—a 14-year-old single-malt Scotch finished in cognac casks—The Glenlivet introduced a fully decked out Airstream that was a tasting experience-slash-showroom-slash-customization station and called it The Glenlivet Drop Shop. Because the new drink is aimed at a different audience from the traditional single-malt crowd, the environment’s look was intended to break...
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