Washington Mutual Archives - Event Marketer
WaMu Sends 14,000 Teachers to a Broadway Show
Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle for share of wallet. But the company knew that to gain and sustain market share it would need to win the hearts and minds of New...
WaMu Photo Contest Fosters Community Engagement
If the community considers you an outsider, they won’t acknowledge the brand—let alone hand over their financial nest eggs. Washington Mutual didn’t want to look like a stranger when it invaded the New York City metro (as a result of its acquisition of Dime Savings Bank). So the company tapped Sausalito, CA-based OPTS to help weave...
WaMu Shows New Employees How Well it Knows Chicago
The world’s largest barbecue may have introduced Windy City consumers to WaMu, but the bank needed some quality time with its employees, many of whom were new to the company and knew little about the brand, its divisions, and their fellow coworkers in town. Mind Opera staged an event last August to introduce new branch...
Washington Mutual Hosts a Giant Barbeque for Teachers
WaMu set up the world’s largest barbeque in Chicago to herald the bank’s entry into the Windy City. As has proven successful elsewhere, the company focused on recognizing teachers as one of the anchors of the community. Teachers, after all, have ties to students, who have ties to parents, and so on. The objective? Announce the...