Oprah Employs a One-and-Done Registration Process

Oprah Employs a One-and-Done Registration Process - Event Marketer

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Oprah Employs a One-and-Done Registration Process

Case Study Details

Brand: HARPO STUDIOS

Agency: WME LIVE LEADDOG MARKETING GROUP THUZI PIXMOB HARPO LIVE

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF FACEBOOK

Year: 2014

Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted…

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