A ride with Lyft becomes a concert - Event Marketer

A ride with Lyft becomes a concert - Event Marketer
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A ride with Lyft becomes a concert

edta-2018_audience-interaction_silver_lyft
Brand: LYFT
Agency: DEEPLOCAL
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST HIGH-TECH AUDIENCE INTERACTION
Year: 2018
WHY THE JUDGES LOVE IT: Lyft and Uber are constantly vying for mindshare in the rideshare category. For the Grammys’ 60th anniversary, Lyft set out to show consumers why it was more playful than its…
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