Abercrombie and Fitch's Visual djs Steal the Show

Abercrombie and Fitch's Visual djs Steal the Show - Event Marketer

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Abercrombie and Fitch’s Visual djs Steal the Show

Case Study Details

Brand: ABERCROMBIE AND FITCH

Agency: CARAVENTS

Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)

Year: 2014

Social media is a purely digital channel for some brands, but not for Abercrombie and Fitch, which saw an opportunity to take the power of social and bring it into the physical for its Rising Stars party. There,…

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