Absolut Uses Biometric Data to Unlock Engagements

Absolut Uses Biometric Data to Unlock Engagements - Event Marketer

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Absolut Uses Biometric Data to Unlock Engagements

Case Study Details

Brand: PERNOD RICARD

Agency: SID LEE MKG

Awards: EX AWARDS — BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Year: 2016

Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy…

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