Activision Breaks Records with Call of Duty: XP Event

Activision Breaks Records with Call of Duty: XP Event - Event Marketer

Activision Breaks Records with Call of Duty: XP Event

Case Study Details

Brand: ACTIVISION

Agency: NCOMPASS INTERNATIONAL

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER) EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER) EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)

Year: 2012

It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential…

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