Activision Uses RFID To Declare War on Static Gaming

Activision Uses RFID To Declare War on Static Gaming - Event Marketer

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Activision Uses RFID To Declare War on Static Gaming

Case Study Details

Brand: ACTIVISION

Agency: THUZI NCOMPASS INTERNATIONAL

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF RFID/NFC/BLE

Year: 2016

Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought…

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