Activision|Blizzard Present as Unified Brand at E3

Activision|Blizzard Present as Unified Brand at E3 - Event Marketer

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Activision|Blizzard Present as Unified Brand at E3

Case Study Details

Brand: ACTIVISION|BLIZZARD

Agency: NCOMPASS INTERNATIONAL

Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT

Year: 2014

For the first time at E3, Activision|Blizzard presented as a unified brand to reinforce itself as a true entertainment leader. The objective was to develop one brand experience and marquee billing of four…

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