Activision's Call of Duty Debuts Global Championship

Activision's Call of Duty Debuts Global Championship - Event Marketer

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Activision’s Call of Duty Debuts Global Championship

Case Study Details

Brand: ACTIVISION

Agency: NCOMPASS INTERNATIONAL

Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)

Year: 2014

Call of Duty, the largest gaming franchise in the world, nailed it through this proprietary Championship event, creating an ownable, global platform that had all the fixings of a major sports property—from…

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