Activision’s Epic Call of Duty Event Elevates Esports

Activision’s Epic Call of Duty Event Elevates Esports - Event Marketer

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Activision’s Epic Call of Duty Event Elevates Esports

Case Study Details

Brand: ACTIVISION

Agency: NCOMPASS INTERNATIONAL

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2017

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted…

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