A&E Celebrates 'Biography' With Community-Driven Tour - Event Marketer

A&E Celebrates 'Biography' With Community-Driven Tour - Event Marketer
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A&E Celebrates ‘Biography’ With Community-Driven Tour

Brand: A&E
Agency: CIVIC ENTERTAINMENT GROUP
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2003
Cable channel A&E chose to celebrate its 15th birthday last spring with the network’s first-ever mobile tour. The Biography 15 Years Celebration Tour broke in Los Angeles and blew through 10 markets…
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