Alfa Romeo Answers Auto Buffs' Questions With an AI-Powered Texting Bot - Event Marketer

Alfa Romeo Answers Auto Buffs' Questions With an AI-Powered Texting Bot - Event Marketer
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Alfa Romeo Answers Auto Buffs’ Questions With an AI-Powered Texting Bot

EDTA_Best_Single_Use_B2C_Alfa_2019
Brand: ALFA ROMEO
Agency: CENTIGRADE 42CHAT
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2019
With the insight that automotive event attendees often have lots of questions but don’t always read emails or web updates beforehand, Alfa Romeo unveiled an AI-powered texting bot (dubbed DriveBot) for…
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