American Express Swings into High-Tech at Pinehurst

American Express Swings into High-Tech at Pinehurst - Event Marketer

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American Express Swings into High-Tech at Pinehurst

Case Study Details

Brand: AMERICAN EXPRESS

Agency: MOMENTUM WORLDWIDE

Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)

Year: 2015

American Express’ activation at Pinehurst, home of the 2014 US Open, was as smooth as a well-honed golf swing that landed the financial services company straight into the digital age with the MyOpen…

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