Athens Rebrands Itself Via Olympic Games Ceremonies

Athens Rebrands Itself Via Olympic Games Ceremonies - Event Marketer

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Athens Rebrands Itself Via Olympic Games Ceremonies

Case Study Details

Brand: ATHENS ORGANIZING COMMITTEE

Agency: JACK MORTON WORLDWIDE

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2005

It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it…

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