AT&T Recruits Comedians to Act Out a New Service

AT&T Recruits Comedians to Act Out a New Service - Event Marketer

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AT&T Recruits Comedians to Act Out a New Service

Case Study Details

Brand: AT&T WIRELESS

Agency: SEISMICOM

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)

Year: 2004

When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales…

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