AT&T's Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment

AT&T's Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment - Event Marketer

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AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment

Case Study Details

Brand: AT&T WARNER BROS.

Agency: BRIGHTLINE WARNER MEDIA INNOVATION LAB

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY

Year: 2019

“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with…

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